Shot on location in New Orleans with a women-only team, All Dem' Shades Fall promotion is the epitome of #blackgirlmagic. I had the opportunity to work with stylist, Jazz (@jazziestyle) and creative director Precious (@missacker) on a series of promo videos that depict Black women of all shades celebrating blackness and resisting oppression through fashion.
Ya'll know I love working with Precious.
Usually, she helps me with a project I have going on. This time I was able to work with her and her vision for the fall line of All Dem' Shades. She assembled an all Black women team in her hometown of New Orleans, LA and we went to work.
What started out as a sunny weekend in NOLA, quickly turned into the biggest thunderstorm I've been in awhile— at the exact hour that we started to shoot. I nervously looked over at Precious who was driving around looking for the locations with an awning. We had the models in the backseat and more in a car following us to the first location. Everybody looked nervous. In typical Precious fashion, she focused on the positive, gave us a pep talk and made the decision that we shoot through the storm.
In between thunder claps and scattered showers, we kept going and used whatever we had in the car to protect our equipment. Precious directed us while standing in the pouring rain. I shot b-roll and group shots barefoot in the street due to the flooding. The models and the entire team were occasionally getting drenched but we powered through and turned it into a party.